House Name: Variance Publishing
Manager: Timothy P Schulte - Publisher/Owner
Date Est.: April 2008
Submissions: Not Accepting
Genre: Thriller; Creature Feature; political; military; YA; fantasy; action; adventure; techno-thriller
Contact: General Inquiry: email@example.com
First, I’d like to thank Tiffany for allowing me to take part in her blog; it means a lot to be invited along. Variance is a small indie publisher that packs a great deal of talent - folks like NY Times bestselling authors Steve Alten and Payne Harrison, #1 UK bestselling author Steven Savile, and a host of fresh and rising stars in the industry including AJ Tata and Jeremy Robinson. Not only do we have a hardcover line, but also paperback and YA imprints, as well as a line giving new authors an opportunity to prove themselves in the publishing world with an ebook deal and option for print.
From creature feature (Meg: Hell’s Aquarium and Antarktos Rising), to action/adventure (Grim Reaper: End of Days and Silver) to political (The President’s Henchman), to military (Threat series), to techno-thrillers (Eurostorm and Wired Kingdom) and young adult (The Chronicles of Anaedor: The Prophecies), we have a great variety of stories to choose from if you are into non-stop thrill-rides. In any sense of the word, we are very lucky to have the authors on our roster that we do for a company that is not yet three years old.
At this time, submissions are not open, but check back in weekly (or sign up) at ThrillerBlog for updates on submissions, book news, and new design releases. You can find all the details of what we look for in a book on our Submissions page. Check it out so when the time comes (and if you are interested) you are good to go.
Just a quick statement on promotion, as that is a big part of my job. I love promoting our authors, as well as friends of the Variance family, through all of the social marketing channels like Facebook, Twitter and our blog. BUT, it is imperative that as authors you do not rely on publisher-promotion alone. If there is nothing more that I can impart on you today it is that people grasp to the person behind the book - not the people putting it out there. People want to build a relationship and feel a special connection with an author in a way like they helped this author succeed because they know them, promoted them, and were there to help them grow in these days of instant-online-gratification. Don’t take this as something Misery-like either (well, most of the time anyway), this is today’s society feeling connected to one another in this spiderweb we call virtual advancement. Bringing this subject up isn’t to say that you should only promote or even spend the majority of the day doing so, because you putting out more books is so very important to your footprint in the industry and growth in your career, but be sure to connect with your fans, build new ones, and keep them up-to-date on a regular basis. Over time, you will be warmly rewarded for your work by your fans.
If you do self-promotion, what has worked for you? Book sites? Twitter vs Facebook (or both)? Have you found that your website has played a part in your success to provide people with a central location to find all of your goodness? The first five people who lend a helping hand to those looking for input and don’t know where to start will get any ebook of their choice from our Smashwords library, no strings attached.